Shopify Store Build — Eyewear Brand

How we built it

Here's how we approached it. Eyewear is a configuration-heavy product, so the build centred on giving shoppers a way to customise before they buy. We built a custom virtual try-on section and a lens-customisation selector wired into Shopify's variant system, so lens choices map to real purchasable variants rather than sitting outside the cart.

On top of that we built a product bundle builder for multi-item purchases and added prescription-upload functionality straight on the product page, so customers who need corrective lenses can supply their details at the point of sale. The product page itself was built conversion-first, keeping all of that configuration legible instead of overwhelming.