A Shopify agency built exclusively
for fashion brands.

I grew up in a small village in India where “IT” meant data entry or a call-center job — that was the only kind of computer work anyone around me had heard of. After school I found a six-month course in website development and took it. That led to my first job at a small web company, then a second one where I could go deeper into programming.

What I noticed working there was that most clients walking in were quietly pushed toward pre-built templates, because real custom work felt out of budget. That gap bothered me, and it's the gap this company was built to fill.

My first attempts at running something on my own failed. The break came in an unexpected way. A friend who was sharing a room with me started bidding for freelance projects from our flat — he didn't have a laptop, so he used mine. I sat next to him in the evenings and watched how he wrote proposals, priced work, and handled clients. Eventually I made my own Upwork profile. Within a few days I landed my first job: ten dollars. He looked at me and said, “You're lucky. It's hard to get hired on a new profile that fast.” I still remember that job more clearly than the larger ones — it was the first proof that a career could be built from a laptop in a small town.

I kept freelancing in the evenings while holding down my full-time job. The month my Upwork earnings crossed my salary, I quit. For a long stretch I did everything alone — sales, scoping, development, support, invoicing. Hiring only started when I couldn't keep up. The team has grown around the same idea I started with: real custom Shopify work for fashion brands, priced honestly, built by the people you actually speak with.

Ten years in, that's still the company. Over $400,000 earned on Upwork, hundreds of brands shipped, and the same instinct that made me leave a stable job in the first place — that good work shouldn't be gated behind enterprise pricing.

— Karam