At Miracle Websoft, we’re constantly inspired by the power of design to transform everyday products into irresistible experiences. As a Shopify development and creative agency, we don’t just build online stores — we bring brands to life with bold creativity and strategic flair.

One of our recent passion projects? Giving the iconic SunChips a bold new look — just for the fun of it!

A Fresh Take on a Classic Snack

SunChips has been a household name for decades, known for its multigrain crunch and wholesome flavor. But what if this classic brand got a modern makeover? We decided to explore that idea — not as a commissioned project, but as an unofficial redesign driven purely by our love for branding and creative experimentation.

Our goal?

To make the packaging feel more modern, fun, and shelf-worthy, while still staying true to the heart of what makes SunChips instantly recognizable.

Our Design Approach

Here’s how we approached the redesign:

• 🎨 Color Palette: We amped up the vibrancy to give SunChips a more youthful, energetic vibe that pops off the shelf.
• 🔠 Typography: We chose playful yet clean fonts that echo both freshness and familiarity.
• 🧃 Visual Balance: The new layout strikes a balance between brand recognition and modern aesthetics, with a focus on dynamic imagery and confident labeling.
  It’s a fusion of nostalgia and innovation blending the familiar with the unexpected.
  
  Why We Do Passion Projects
• As creatives, we believe in pushing boundaries — even when no one asks us to. This kind of self-initiated work keeps our team sharp, inspired, and constantly learning. It’s also our way of showing what we’re capable of, beyond client briefs and deadlines.
  
  Need a Brand Refresh?
• If you’ve got a product or brand that could use a bold new identity, we’d love to help you turn some heads. From packaging to full Shopify experiences, we specialize in bringing energy and clarity to every brand story.
• Let’s make something unforgettable together.