At Miracle Websoft, we’re constantly inspired by the power of design to transform everyday products into irresistible experiences. As a Shopify development and creative agency, we don’t just build online stores — we bring brands to life with bold creativity and strategic flair.
One of our recent passion projects? Giving the iconic SunChips a bold new look — just for the fun of it!
A Fresh Take on a Classic Snack
SunChips has been a household name for decades, known for its multigrain crunch and wholesome flavor. But what if this classic brand got a modern makeover? We decided to explore that idea — not as a commissioned project, but as an unofficial redesign driven purely by our love for branding and creative experimentation.
Our goal?
To make the packaging feel more modern, fun, and shelf-worthy, while still staying true to the heart of what makes SunChips instantly recognizable.
Our Design Approach
Here’s how we approached the redesign:
- 🎨 Color Palette: We amped up the vibrancy to give SunChips a more youthful, energetic vibe that pops off the shelf.
- 🔠 Typography: We chose playful yet clean fonts that echo both freshness and familiarity.
- 🧃 Visual Balance: The new layout strikes a balance between brand recognition and modern aesthetics, with a focus on dynamic imagery and confident labeling.
It’s a fusion of nostalgia and innovation blending the familiar with the unexpected.
Why We Do Passion Projects - As creatives, we believe in pushing boundaries — even when no one asks us to. This kind of self-initiated work keeps our team sharp, inspired, and constantly learning. It’s also our way of showing what we’re capable of, beyond client briefs and deadlines.
Need a Brand Refresh? - If you’ve got a product or brand that could use a bold new identity, we’d love to help you turn some heads. From packaging to full Shopify experiences, we specialize in bringing energy and clarity to every brand story.
- Let’s make something unforgettable together.
