Project Description

Rue Broca is a niche perfume house offering curated collections such as Hooked, League, Luminus, Oh Tiara, Penthouse, Pride, Theoreme, Touche, Nexa, and more. Their U.S. site features bestsellers, men’s & women’s lines, gift sets, and seasonal releases, all wrapped in elegant branding and seamless shopping experience. This portfolio piece highlights their brand identity, UX design, product presentation, and online storytelling in the fragrance market.