Shopify Development

Shopify Development for Sportswear & Performance Apparel Brands

Performance gear needs a store that performs. We build Shopify stores for sportswear brands selling to athletes, clubs and teams.

$440B

global sportswear market in 2025

35%

of sportswear revenue from B2B team orders

28%

conversion increase from technical product pages

40%

bounce rate reduction from sport-specific filtering

The Problem

Is your store losing
money right now?

Technical specifications are not communicated

Performance buyers decide based on fabric weight, breathability and compression. If this is not clear on your pages, you lose the sale.

You need B2B and B2C from one store

Many brands sell to teams and individuals. Managing B2B pricing and bulk ordering alongside retail needs proper Shopify Plus architecture.

Sport-specific filtering is missing

A runner and a footballer need completely different gear. Without specific navigation, customers see everything but find nothing.

What We Build

Everything your brand
needs on Shopify.

Custom performance Shopify theme
Technical specification display per product
Sport-specific collection and navigation architecture
B2B wholesale portal for teams and clubs
Bulk order and tiered pricing functionality
Size guide with sport-specific fit guidance
School and club account management
Shopify Plus for B2B and DTC combined
ERP integration for inventory management
Custom app for complex ordering logic
TikTok and social commerce integration
Why Miracle Websoft

Not a generic agency.
A fashion Shopify specialist.

Fashion-only focus

We work exclusively with clothing brands. We already know your customers, your problems and your conversion challenges.

Performance-first

Every store targets sub-1.5s mobile load times. Speed is the foundation of every decision we make.

Conversion built in

CRO thinking is in every page layout, button placement and checkout flow β€” not an afterthought.

Zero-risk migrations

Full product catalog, customer data, SEO URLs all preserved. Zero downtime, zero traffic loss β€” guaranteed.

Direct communication

You work directly with the people building your store. No account managers, no handoffs.

How We Work

From audit to launch
in 5 clear steps.

01

Free store audit

We analyse your current store β€” speed, conversion points, mobile experience and growth blockers. Detailed report, free, no strings.

02

Strategy & proposal

Clear scope, timeline and fixed price. You know exactly what gets built and why before we start.

03

Design & build

Built in staging. You review everything before it goes live. Regular updates throughout.

04

Launch & migrate

We handle DNS, redirects, data migration, SEO preservation. Zero downtime, zero traffic loss.

05

Growth & optimisation

Monthly performance reviews, A/B testing, new features as your brand scales.

FAQ

Sportswear & Performance Apparel β€” common questions

Ready to grow?

Build a store that
actually converts.

Get a free audit of your current store. We will show you exactly what is losing you money and how to fix it.