Shopify launched over 150 new features in May 2025 as part of the Summer ’25 Edition, and here are the most impactful updates specifically for merchants—explained in simple terms, with official Shopify links for more info.
1. Persistent Market Experience for Shoppers
What’s New:
When a customer selects a market (like UK or US) on your store, that selection remains when they visit their account pages.
Why It Matters:
Creates a consistent shopping experience with the same currency, language, and pricing—even on the customer account pages.
2. Smarter Market Management
What’s New:
Create submarkets from existing regions, customize multiple B2B markets, and preview buyer customizations.
Why It Matters:
Helps you tailor the shopping experience based on customer types or locations.
3. 10 New Free Themes by Shopify
What’s New:
Shopify released 10 free, professionally designed themes.
Why It Matters:
Gives merchants fast, mobile-optimized, and modern design options without added costs.
4. Generate Theme Blocks with Shopify Magic
What’s New:
Describe the block you need, and Shopify Magic will generate it for you using AI.
Why It Matters:
Ideal for store owners without coding knowledge who want custom sections.
5. Store Credit Improvements
What’s New:
- Issue refunds as store credit
- Show store credit in Shop App & Shop Pay
- Display credit balances with Liquid
- Store credit support in POS
Why It Matters:
Improves customer retention and keeps money circulating within your store.
Store credit in POS
Works with Shop App & Shop Pay
Refunds as store credit
Display balances using Liquid
6. Print Pick Lists from Admin
What’s New:
Print pick lists directly from the admin using the Order Printer app.
Why It Matters:
Streamlines order fulfillment and improves accuracy.
7. Unified Discounts for Products, Orders & Shipping
What’s New:
Create a single discount that applies to products, entire orders, and shipping.
Why It Matters:
Simplifies promotional campaigns and encourages larger cart values.
8. Edit Subscription & Pre-order Items Before Fulfillment
What’s New:
Merchants can edit these items before they are shipped.
Why It Matters:
Gives flexibility for last-minute changes without order cancellation.
9. Privacy & Compliance Enhancements
What’s New:
- Consent audit logs
- Canadian province settings
- Cookie banners on login pages
Why It Matters:
Helps maintain compliance with GDPR, CCPA, and Canadian privacy laws.
Privacy updates
Cookie banners
10. Improved Admin Navigation & Speed
What’s New:
- Breadcrumb trails & dynamic back buttons
- Admin loads 1–2 seconds faster
Why It Matters:
Helps merchants work faster and maintain better context when navigating.
Admin navigation
Admin speed improvements
Bonus: Branded Login Pages
What’s New:
If you use a custom domain, your customer login page now uses that same domain.
Why It Matters:
Improves trust and brand consistency for customers logging in.
Final Thoughts
These updates show how Shopify continues to enhance both the merchant and customer experience. From easier admin workflows to more powerful store customization and international selling support — there’s something for every type of store.
Which of these updates will you be trying first?