Choosing a niche market for the boutique means focusing on one specific type of clothing, making one the go-to place for that style. For example, one might specialize in vintage clothes, baby clothes, dog clothes, plus-size clothing, or vegan clothes.
To find quality products to sell, one can look for suppliers who make the type of clothing one wants to offer. John Petersen, the founder of 1550 Brand, suggests following fashion trends and influencers, and doing online research to find unique styles.
When starting, they received offers from many manufacturers, but they weren’t ready for large-scale production. Now, they’ve found a manufacturer they trust from their earlier contacts. They also use Alibaba to find suppliers for smaller items like tags and dust bags. They spend time reading reviews and reaching out to multiple suppliers until they find the right fit for their small business needs.
It takes effort and late nights talking to suppliers, but it’s worth it to offer customers unique products and experiences.
