- Business Plan:
- Think of a business plan like a roadmap or a guidebook for the business.
- It’s a detailed document that explains what the business is all about, who the customers are, what a persons sell, who the competitors are, and how the plan to make money.
- It helps one figure out where one’s going and how one’s going to get there.
- Marketing Plan:
- The marketing plan is like a strategy guide for getting the word out about the business and convincing people to buy the stuff.
- It’s where one is figuring out who the customers are, how one is going to reach them, how much one is going to charge, and what messages one is going to use to convince them to buy from the particular person.
- It’s all about getting the right people interested in what one is selling and making sure they know why they should choose one over someone else.
In simple terms, the business plan tells one what business is all about and how one is going to run it, while one marketing plan focuses specifically on how one going to attract customers and sell the products or services. Both plans are important for making the business successful.
